Fashion Garment Delivery
Designed to please, fashion distributor eliminates the guesswork.
Key benefits
- Improved customer delivery times
- Accurate ETAs
- Improved routing of vehicles
- Reduced mobile phone bills
"Essentially it's about providing good customer service," Ray Halford.
Prima Distribution operates a fleet of vehicles delivering fashion garments to the UK’s major High Street retail chains. With 30 trucks based in the UK and 32 delivering goods directly to customers’ warehouses from Eastern Europe, the company needs to be able to track each consignment, giving accurate delivery information to its customers. The Navman Wireless solution, running over the Vodafone GPRS network, is giving Prima exactly what it wants.
“Essentially, it’s about providing quality customer service,” said Managing Director Ray Halford. “Our customers need to know when they can expect their consignments to be delivered, and with the new system, we can give them an accurate update on exactly where the truck is and what time it will arrive.
“Before this, we would have to telephone the drivers, who would tell us roughly where they were and give us an estimated time of arrival. They could be held up in traffic, or have to follow a diversion, and we would then have to call again to find out where they were."
“Now, we can look at a screen and see exactly where they are at any one time and tell our customers. We no longer have to guess.” The permanent connection and speed of Vodafone’s GPRS technology, is a tremendous boost. Information is updated constantly, and head office gain a whole range of useful information, such as start and stop times for each delivery and which route the driver has taken.
“Having the Navman system installed in our trucks has removed the human element in tracking our deliveries,” added Ray Halford. “We also know exactly how many miles each driver has done, at what speed and what route has been taken. This provides us with very useful historical data. “Now, when we discuss the route chosen by drivers, we can show them that an alternative might have been a better option. This gives us opportunities to reduce our mileage with better route planning, and means less time is wasted on deliveries.”
"We can give customers an accurate update on exactly where the truck is and what time it will arrive."
Ray Halford
Managing Director
