Bark King
“The Navman solution enables us to maintain honesty and accountability, while improving on the high level of customer service we’re known for.”
| BENEFITS OF NAVMAN |
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Bark King manufactures and distributes quality natural barks and mulches throughout Victoria. A family-owned business that began more than 30 years ago, Bark King prides itself on top quality products, same-day delivery and excellent customer service.
To keep an edge over the competition, Bark King looked into GPS tracking systems for better visibility over their fleet, improved job scheduling and reduced reliance on 2-way radios. Bark King’s Owner, Jeff Johnson, says, “We saw a few systems that did the job but were cost prohibitive. Then we trialled Navman’s solution. We liked it immediately and it’s very cost effective. Today we’ve got them system installed in 10 trucks and we’ve never looked back.”
More Effective Job Scheduling
Lynne Watkins, Bark King’s Business Manager, says that efficiency improved as soon as they installed Navman. “It’s so easy for Julie, our Job Dispatcher, to plan each day. She schedules the early morning jobs the night before so the guys can start at 6am or 7am. When she’s in at 9am, she checks the Navman OnlineAVL screen to see who’s back at base and who’s still out. Ms Watkins explains, “ Because we know where a specific truck is at any time, we can get them to make the pick up or delivery without going out of their way - enabling us to fit in extra jobs and keep customers satisfied.”
Improved Accuracy
Navman’s reports help Ms Watkins estimate and price jobs, verify timesheets and improve management accounting. She says, “I use Navman reports such as mileage and activity to see how our trucks travel, view how many stops drivers make and calculate fuel rebates.”
“When we first installed Navman, our drivers questioned whether we were spying on them but they quickly came to realise that it’s for the good of the company. We can plan their days better so they’re more efficient on the road. And now when a new driver comes on board there are no questions asked - they know that Navman is just part of the job.”
Excellent Customer Service
Ms Watkins states, “Same-day delivery is definitely one of our strengths over our competitors. Navman enables us to maintain this edge because we’ve got such good visibility and control over our fleet.” Bark King’s customers enjoy the accurate service too. “If a customer rings, we can tell them precisely where a truck is and approximately how long it will take to arrive. Being so specific makes them very happy.”
"Navman is cost effective to run and it saves us money. By scheduling jobs based on a truck’s location, we save on fuel as well as truck wear and tear.”
Jeff Johnson, Owner
